Privacy policy

PRIVACY POLICY

Last updated: 19th February 2026

Privacy at a glance

We respect your privacy. Here’s the simple version:

  • We only collect information needed to run our store and deliver your orders

  • We never sell your personal information

  • Payments are processed securely — we don’t store card details

  • Marketing emails and SMS are sent only if you opt in

  • You can unsubscribe anytime

  • We use cookies and tracking tools to improve our website and measure advertising

  • You can request access to or correction of your information at any time

1. Who we are

This website is operated by The Birch House (“we”, “us”, “our”).

We are committed to protecting your privacy and handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. What personal information we collect

Information you provide to us

  • Name

  • Billing and shipping address

  • Email address and phone number

  • Order details (items purchased, sizes, order notes)

  • Communications with us (emails, messages, customer service enquiries)

Payment information

Payments are processed securely by third-party payment providers.
We do not store full credit card details.

Information collected automatically

When you browse our website, we may automatically collect:

  • IP address

  • Browser type, device type and operating system

  • Approximate location and time zone

  • Pages viewed and interactions with our website

  • Information collected via cookies, pixels and similar technologies

3. How we collect personal information

We collect personal information when you:

  • Place an order or create an account

  • Subscribe to email or SMS marketing

  • Enter a promotion or competition

  • Contact us by email, phone or social media

  • Leave a review or provide feedback

  • Browse our website (via cookies and analytics tools)

4. Why we collect and use personal information

We use personal information to:

  • Process and fulfil orders (including shipping and delivery updates)

  • Provide customer support, returns and exchanges

  • Communicate with you about your order or enquiries

  • Improve our website, products and customer experience

  • Send marketing communications (where you have opted in or where permitted by law)

  • Measure website usage and advertising performance

  • Detect and prevent fraud or misuse

  • Meet legal, accounting and regulatory obligations

5. Email & SMS marketing consent

If you opt in, we may send you:

  • Marketing emails (such as product launches and promotions)

  • SMS messages (only where you have explicitly subscribed to SMS)

You can opt out at any time by:

Opting out of marketing communications does not affect essential service messages such as order confirmations and delivery updates.

6. Advertising, tracking & analytics

We use cookies, pixels and similar technologies (including Meta and Google tools) to:

  • understand how customers use our website

  • measure advertising performance

  • show relevant ads and offers on platforms such as Facebook and Instagram

This may involve sharing limited information (such as device data or website interaction events) with advertising platforms in accordance with their business tools terms.

You can manage advertising preferences through your Google, Facebook or Instagram account settings.

7. Cookies

Cookies help our website function properly and improve your experience. They may be used to:

  • enable shopping cart functionality

  • remember preferences

  • analyse site traffic

  • measure marketing effectiveness

You can manage cookies through your browser settings. Disabling cookies may affect website functionality.

8. Who we share personal information with

We share personal information only where necessary to operate our business, including with:

  • Shopify (our e-commerce platform)

  • Secure payment processors

  • Shipping and logistics providers (e.g. Australia Post)

  • Email and SMS service providers

  • Marketing and analytics providers (such as Meta and Google, where enabled)

  • Review and customer feedback platforms

  • IT, security and business service providers

We do not sell your personal information.

9. Overseas disclosure

Some service providers we use (including Shopify and marketing/analytics platforms) may store or process personal information outside Australia.

Where this occurs, we take reasonable steps to ensure your information is handled in a manner consistent with Australian privacy requirements.

10. Data security

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification or disclosure.
This includes encryption, secure platforms and access controls.

While no system is completely secure, we actively maintain safeguards appropriate to our business.

11. Data retention

We keep personal information only for as long as reasonably necessary to:

  • provide services and fulfil orders

  • manage returns and customer support

  • meet legal and accounting obligations

  • resolve disputes and enforce agreements

When no longer required, information is securely deleted or de-identified where appropriate.

12. Accessing and correcting your information

You may request access to, or correction of, the personal information we hold about you.

To make a request, contact admin@thebirchhouse.com.au.
We may need to verify your identity before responding.

13. Data incidents

If we become aware of a serious data breach or privacy incident, we will take steps consistent with our legal obligations under Australian privacy law.

14. Children’s privacy

Our website is not intended for children, and we do not knowingly collect personal information from children.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology or legal requirements.
The most current version will always be published on our website.

16. Contact us

The Birch House
Email: admin@thebirchhouse.com.au

Postal address:
Shop 1, 60 Bridge Street
Murray Bridge SA 5353
Australia